Pickup.Earth logo
Case Study — 2024Live Product

pickup.earth

A 0→1 platform for pickup basketball culture.

Game discovery, player stats, live drafts, and community — built end-to-end with the founder and dev team, now live in market.

Role

UX Designer

Timeline

12 Wks · Design → Launch

Platform

iOS & Android

Status

Live & In Market

The Problem

Pickup basketball culture deserves better infrastructure.

Fragmented Discovery

Finding pickup basketball games relies entirely on word-of-mouth and scattered group chats — with no centralized platform, players miss games constantly.

No Stats Infrastructure

Players have no way to track personal stats, performance growth, or historical data. Achievements go unrecognized. Identity is invisible.

Underutilized Courts

Gyms and courts have zero digital presence. They can't broadcast availability, manage time slots, or attract new players to fill capacity.

Disconnected Community

Local basketball culture is deeply rich but completely scattered across DMs, word-of-mouth, and Instagram stories with no dedicated home.

The Opportunity

Build the first end-to-end platform for pickup culture.

A zero-to-one product that unifies game discovery, player identity, and community — transforming how local basketball is organized, experienced, and celebrated.

Build the first unified discovery layer for pickup games in any city

Create player identity through verified stats, achievements, and profiles

Give courts and gyms a digital home with live availability and booking

Capture and celebrate the culture through highlights, feeds, and community

26M+

pickup basketball players in the US alone — with zero dedicated platform to serve them.

My Role & Process

UX Designer — full-cycle engagement.

I led the design process end-to-end — from the first player interviews and wireframes through to developer handoff and launch — working closely with the founder, the dev team, and 20+ OKC ballers throughout.

"K.J. owned the entire design process — from our first player interviews to launch day. Every screen, every flow, every detail."

— Josh, Founder, Pickup.Earth

Discovery

Stakeholder interviews, competitive audit, market sizing

User Research

20+ player interviews, affinity mapping, persona development

Wireframes

Low-fidelity flows, information architecture, user journey mapping

Prototyping

Interactive Figma prototypes for usability testing rounds

Hi-Fi Design

Full design system, component library, pixel-perfect screens

Handoff

Developer specs, Zeplin/Figma tokens, QA review

My Contributions

Delivered end-to-end alongside the founder and dev team.

Brand identity & logo
Homepage hero & marketing pages
Sessions browser & game cards
Interactive world map experience
Player profile & stats dashboard
Leaderboard & ranking system
Live streaming interface
Stat comparison tool
Navigation & information architecture
Mobile app — all screens
Priority booking flow
Community & social features
Store & Earth Tokens system
Onboarding experience

UI Showcase

Real screens. Real product.

Player Profile

Player Profile

Comprehensive player profiles with season & career stats, game logs, and reputation scoring.

Sessions

Sessions

Browse and join upcoming pickup games with real-time availability and one-tap joining.

Court Map

Court Map

Discover courts near you on an interactive map with live game activity.

Live Streaming

Live Streaming

Watch live streams from basketball courts around the world.

Navigation Menu

Navigation Menu

Intuitive navigation across all platform features — from priority booking to the community store.

Stat Compare

Stat Compare

Compare stats head-to-head with any player across any season or game type.

Web Experience

Built for every screen.

The full desktop web experience — designed for deep dives into stats, sessions, and the global court community.

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Homepage Hero

Screen 1

Homepage Hero

The hero landing experience — instantly communicates the platform's global scale with a live 3D globe showing active courts worldwide.

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Sessions Browser

Screen 2

Sessions Browser

Browse all upcoming pickup sessions at a glance — filterable by location with real court photos and one-click joining.

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Leaderboard

Screen 3

Leaderboard

Competitive leaderboards filterable by season and game format — giving every baller a rank to chase.

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Pickup World Map

Pickup World Map

A global court discovery map — visualizing the worldwide reach of the pickup basketball community.

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Player Profile (Web)

Screen 5

Player Profile (Web)

Full-featured player profiles with season stats, career history, game logs, and social connections — all in one view.

Interactive

Try the Live App

Don't just look at screenshots — explore the real product right here, in a live interactive demo.

9:41

That's a wrap

Interested in working together?

I'm available for new projects. Let's build something that moves people.

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